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Korn Consultancy

Founder & Strategic Advisor, Korn Consultancy

Wachirawuth "Kitti" Rattiwarakorn

A career built on building. For more than 20 years, global technology companies have trusted Kitti to start what didn't exist yet: new markets, new teams, new segments and new go-to-market models across Asia-Pacific.

Based in Singapore · Works across Asia-Pacific, Japan and global markets · English, Thai, Hindi, Punjabi · Practising Management Consultant (SBACC)

Wachirawuth "Kitti" Rattiwarakorn, Founder & Strategic Advisor, Korn Consultancy
20+ years
building technology businesses across Asia-Pacific
8
new businesses, teams and go-to-market models built for global technology companies
Up to 250%
of annual target achieved
4 promotions
in 6 years at Microsoft

Builder by nature

Most careers follow a path. Kitti's has followed a pattern. At every company, he joined to start something new: a market launch, a new team, a new segment or a new way of going to market. He does his best work where there is no playbook yet, in technologies, markets, industries and business models he has never worked in before. That is exactly where most companies entering or scaling in Asia-Pacific find themselves.

Every chapter, a first

  1. 2006–2007

    3i Infotech, Thailand

    Country Sales Manager

    What was new
    The company's launch in Thailand.

    Result
    Built local market presence and commercial operations, led the product through Thailand Revenue Department certification, achieved more than 250% of target and grew the customer base sevenfold. Promoted to Country Sales Manager.

  2. 2007–2010

    Oracle, Thailand

    Territory Sales Manager, Commercial

    What was new
    A newly formed Commercial organisation targeting the upper mid-market.

    Result
    Expanded Oracle's upper mid-market presence across ten industries; Top Gun and One Red Team awards.

  3. 2010–2012

    Infor, Thailand

    Industry Sales Manager, Automotive

    What was new
    A new Automotive industry and Japanese-owned company (JOC) business.

    Result
    More than 165% of target, doubled the customer base, twice named one of Infor's Global Top 6 Performers, Circle of Excellence Award.

  4. 2012–2018

    Microsoft Dynamics

    Industry Sales Lead, Retail & Consumer Goods (ASEAN → Asia Pacific & Japan)

    What was new
    A Retail & Consumer Goods industry sales business for Microsoft Dynamics.

    Result
    Built industry sales plays and a partner-led model with system integrators and ISVs, moved retailers from on-premises systems to cloud ERP and commerce, and earned four promotions in six years.

  5. 2018–2023

    Microsoft

    Industry Director, Retail & Consumer Goods, Asia Pacific

    What was new
    A new industry team selling the full Microsoft Cloud (Azure, data, AI, Office 365 and Dynamics 365).

    Result
    Exceeded revenue targets by more than 125%, tripled the customer base, advised CEOs, boards, CIOs and CDOs of the region's largest retailers and consumer goods groups; Outstanding Customer Focus, Top Innovator and APAC Sales Excellence awards.

  6. 2022–2023

    Microsoft startup ecosystem

    Startup Partner Ecosystem Coach

    What was new
    Mentoring founders and start-ups.

    Result
    Coached founders and start-up teams on building their go-to-market in Asia-Pacific.

  7. 2023

    Korn Consultancy

    Founder & Strategic Advisor

    What was new
    His own advisory practice.

    Result
    Helping retail technology companies enter and scale in Asia-Pacific.

  8. 2023–2024

    Koddi

    Head of Asia Pacific & Japan

    What was new
    Koddi's market entry into Asia Pacific & Japan, with no local team or brand.

    Result
    Pipeline at 5× target, executive engagement at 7× target, and the company's first strategic regional partnership.

  9. 2024–2026

    SoluM

    Vice President & Head of Global Solution Team

    What was new
    The company's first global Solution organisation, spanning six functions (Solution Sales, Strategic Partnerships, Product Strategy, Digital Commerce, Marketing and New Business Incubation).

    Result
    Moved the business from hardware to solution selling, grew partner-influenced revenue by more than 50% and channel-driven business by around 40% year over year.

  10. 2026

    ServiceNow

    Area Vice President, Reseller, APAC

    What was new
    A new partner-led reseller model, launched in APAC as the blueprint for global rollout.

    Result
    Designed the operating model, partner segmentation and playbooks, and closed the first revenue through the new model.

  11. Entrepreneur

    Own ventures

    Founded and ran e-commerce businesses in Singapore (since closed), experiencing first-hand what it takes to launch, sell and operate as an owner.

References to former employers describe the founder's professional experience only and do not imply affiliation with or endorsement by those organisations.

Wachirawuth "Kitti" Rattiwarakorn, Founder & Strategic Advisor, Korn Consultancy, in Singapore

About Kitti

Kitti has spent more than two decades helping global technology companies grow across Asia-Pacific, most of it working close to retailers and consumer goods companies. He understands why a store chain decides to replace its POS, why a CFO suddenly cares about an e-invoicing deadline, and what it takes for a partner to deliver a multi-country rollout profitably.

What sets his career apart is not one company or one title, but a consistent pattern: he is the person organisations bring in to build something new. From launching a software business in Thailand, to building Microsoft's Retail & Consumer Goods industry business across Asia-Pacific, to opening Koddi's Asia Pacific and Japan market and creating SoluM's first global Solution organisation, he has repeatedly taken on markets, technologies and business models he had never worked in before, and made them work.

He has also built as an owner, running his own e-commerce businesses in Singapore, and as a mentor, coaching founders and start-ups on APAC go-to-market through Microsoft's startup ecosystem programme. In 2023 he founded Korn Consultancy to bring that operator experience directly to retail technology companies entering and scaling in Asia-Pacific.

Clients work with Kitti personally. He combines strategy with hands-on execution: the market plan, the partner ecosystem, the executive conversations and the first customers.

What this means for your business

Entering Asia-Pacific

Has opened new markets from zero, from 3i Infotech in Thailand to Koddi across Asia Pacific & Japan.

Building partner ecosystems

Has built partner-led growth with system integrators, ISVs, global alliances and resellers at Microsoft, SoluM and ServiceNow.

Reaching retail decision-makers

Has advised CEOs, boards, CIOs and CDOs of Asia-Pacific's largest retailers and consumer goods groups.

Turning products into solutions

Has led the shift from hardware to solution selling and fed regional customer needs into global product teams.

Recognition

  • Microsoft: Outstanding Customer Focus, Top Innovator and APAC Sales Excellence awards
  • Infor: Global Top 6 Performers (twice) and Circle of Excellence Award
  • Oracle: Top Gun and One Red Team awards

Credentials

A selection of verifiable credentials. Every badge links to independent verification.

Advisory credentials

Executive education

Revenue & go-to-market leadership

Professional & academic

  • ITIL® 4 Foundation Certificate in IT Service Management · PeopleCert · 2026
  • Agentic AI for Business Process Workflow Automation · NTUC LearningHub · 2026
  • BSc Technology Management · Assumption University, ThailandMagna Cum Laude, University Silver Medal, Rector's Certificates of Honours
View all verified badges on Credly (opens in a new tab)

Credentials link to independent verification by the issuing organisation. Programme, institution and certification names describe completed education and certifications and do not imply endorsement of Korn Consultancy.

Beyond work

Outside work, Kitti supports the Red Cross in Singapore and served as an infantry officer in the Royal Thai Army. He speaks English, Thai, Hindi and Punjabi.

Work with Kitti

Book a confidential Executive Strategy Session to discuss your growth plans in Asia-Pacific.

Book an Executive Strategy Session